Sitting down at our favorite conveyor belt sushi, we noticed a "Double Rainbow Roll" slowly moving down the track. As an internet meme, the viral video Double Rainbow has quickly spread over the internet, an inside joke now used to market my lunch. This particular sushi roll was advertised as "for a limited time only" – just as memes are often here-today-gone-tomorrow, "of the moment" signifiers of our culture.
Given their differences, there are also parallels between memes and art movemenents: "cultural information representing an idea that can be transferred from one individual to another, subjected to mutation, crossover and adaptation." What happens when the art world meets meme? A smart-ass mash-up: Double Judd Rainbow. What does it mean? When was the last time art made you feel like this?